The service pages on your websites will tell your customers exactly what you can offer them, going into detail about the specifics of your business so you can show them how you can meet your needs. They need to be designed and written quite differently to any other website page, so here are some tips for your service pages:
- Keep them concise. Make sure people have enough information to make an informed decision, but don’t overload the information.
- Choose a tone of voice and stick to it. All service pages should be written in a similar style to make the website consistent.
- Use imagery. Show your customers what you can do and make your pages look more attractive by using relevant, attractive imagery.
- Use keywords. This will help your pages to rank in search engines so that potential customers can find them. Conduct keyword research to understand the market in the first place.