Google Shopping is a way of advertising your products to people who are searching for them in a search engine. This can be very beneficial, showing people your products as soon as they search, without them even having to click onto a website. For businesspeople hoping to achieve more sales online, a Google Shopping advert could be an excellent way to achieve this.
You will need to ensure your listing is high quality and meets with Google’s regulations. This isn’t an easy process – the listings are quite hard to complete. You will then be competing with other businesses to have your products seen by people, making it more difficult to have your adverts seen.
The benefit of Google Shopping is the visibility you will get. People will see your products immediately and can click onto them to find out more. This will show prices, shipping details etc. so they know straight away the important facts.